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Distribution Options

Choose how respondents access the survey using email invitations or survey codes with a shared link and optional QR code.

When you create a survey, use the Distribute tab to choose how respondents will take it:

Email
Gallup will email each respondent a unique link to take the survey.

Survey Code
You will provide each respondent with a shared link (or QR code) and a unique code to take the survey. Select this option for respondents without an email address.

Screenshot of the Distribute tab.
Distribute tab

Survey Link

If you selected the Survey Code option, the survey will require a shared link for respondents to take it. Gallup Access will generate a link with random numbers and letters, but you can customize the link to something simpler and more readable if you want (e.g., survey.gallup.com/surveyname). You can also copy or download a QR code of the survey link.

  • The link must be 50 characters or less (the portion after survey.gallup.com/), and contain only numbers and letters.
  • The link is not case sensitive.
  • Changing the link will generate a new QR code, and the old link and QR code will stop working.
  • Changing the link of an active survey does not require relaunching the survey.

Screenshot of the Survey Link section.
Survey Link section

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